Farm Direct 24

About Farm Direct 24

Having spent most of our lives drinking fresh, unadulterated milk, we often wondered what made products from big-name brands taste so different. We observed that the packaged milk on our market has a huge supply chain behind it, which invariably increases the time between milking and packaging. Because of this, the milk is forced to undergo several processing cycles to increase its shelf life. The milk is 3-4 days old by the time it's packed and sent to dealers around us. We at Farm Direct 24 felt that Chennaites deserve better. So, we designed a state-of-the-art cold supply chain to deliver natural, preservative-free milk to your doorstep within 24 hours of milking. Direct 24 is a dairy-based start-up company founded in August 2020 by four alumni members of the Vellore Institute of Technology.