Forever New

About Forever New

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest-growing Australian brands, Forever New emerged in late 2006 as a start-up retailer and now trades over 250 stores across seven countries. Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Our collections are inspired by global trends in art, film, music, and theatre, haute couture runway shows in Paris, London, Milan, and New York. Forever New's creative teams work collaboratively to create unique and harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers.