Grass Roots India

About Grass Roots India

Grass Roots India is a loyalty management company that helps large Indian businesses engage their employees, customers, and channel partners. The Indian entity is an exclusive licensee of the Grass Roots Group, the UK which is a 36-year-old business spread across multiple countries. Within India, GRI operates in Mumbai and has around 55 people. From an industry perspective, they operate in BFSI, technology, retail, automotive, oil & gas, and manufacturing (like Dalmia, Mahindra, Gulf Oil, Godrej, HDFC, etc.). We are an end-to-end/full-service agency with in-house technology, creative & communications, call center, and reward fulfillment capabilities.