Guiltfree Industries India Limited

About Guiltfree Industries India Limited

Guiltfree Industries India Limited, a part of RPSG (RP Sanjiv Goenka Group) FMCG business, has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand - Too Yumm! In a short period, the brand has established itself across India as a strong choice vis a vis of traditional fried snacks. This was possible by bold investments in product design and going to market. With the latest launch of 'Naturali', a sector debutant brand in the personal care space, RPSG FMCG has forayed into the 34,000 crore hair and skin category of the larger 70,000 crore organized personal care segment in India which is currently growing at an annual rate of about 10%. The division in the past has also made entries into traditional snacks (Evita) and ayurveda (Dr. Vaidya's). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.