Kantar

About Kantar

Kantar is home to some of the world's leading research, data, and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar IMRB, Kantar Media, Kantar Worldpanel, Kantar Added Value, and Kantar Futures are famous and highly respected experts in their fields. Collectively, they offer a complete view of consumers - the way they live, shop, vote, watch, and tweet - in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as provides access to the wider WPP group of companies and other partners. Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; and from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics. Watch some of our short and entertaining animated case studies to get a flavor of our work.