MensXP

About MensXP

MensXP is India's largest online men's lifestyle brand with over 15 million monthly active users on site and an average monthly reach of 45 million on its social media assets. MensXP builds content, products, and experiences for the progressive Indian male. The one who is not defined by cliches but chooses to be the man he wants to be. This philosophy of -Newhood- has enabled MensXP to grow an inclusive community of progressive men that are reshaping the cultural norms of masculinity by driving conversations that no one else would dare to. In 2019, MensXP ventured into commerce with a curated marketplace and later entered the men's grooming products segment with its clean premium men's beauty brand, MensXP Mud.