Nailbiter

About Nailbiter

Nailbiter is one of the fastest-growing market research technology companies based in the US. Our technology platform allows manufacturers and researchers to "see" their consumers make product decisions. Using in-the-moment video, Nailbiter captures and codes real shopping behavior in-store and online into actionable metrics. The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and researchers to make immediate decisions that drive market success. Nailbiter scales behavioral research with new metrics and norms that have been proven at the world's top CPG brands.