Natasha Mehta

About Natasha Mehta

Natasha Mehta began her tryst with the fashion & design industry over a decade ago. She inherited this passion from a family who have been in the textile industry for over three generations. Specializing in sales and operations, she lives her passion through her profession. Her horizons expanded further when she began curating private collections of embroidered garments and statement pieces for global boutique brands. Her eclectic style and charisma gave birth to her own brand Urban Arrest which pays homage to 'the women who travel.' A collection enthused by today's trends made elegant with a sense of flair and individuality. With her heart still at home, she then founded her own NGO, -Hum Bandhi-, where she works with imprisoned women, teaching them the skills to manufacture across all types of embroidered and hand-made pieces. Amidst the pandemic, she founded her calling with food and was all set to take on the new venture of establishing herself in the culinary world.