Nielsen

About Nielsen

One of the largest, oldest and leading market research and measurement company. We help marketers understand what their consumers want and innovate products which help their businesses grow. Whether you're eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. That's our passion and the very heart of our business. We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we're constantly evolving, not only in terms of where we measure, or what we measure but also in how our insights can help you drive profitable growth. Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That's why we continue to develop better solutions to help you meet the needs of today's consumers, and find out where they're headed next.