Open Secret

About Open Secret

Open Secret is an FMCG brand working on better-for-you snacking products in the packaged food segment. Our first range of products, Open Secret Nutty Cookies, was launched last year in October on our direct-to-consumer website. Since then, we have grown our presence in both offline worlds with outlets like Nature's Basket and the online world with e-commerce websites like Amazon & Big Basket. In July 2020, Open Secret was the #1 bestseller in the grocery category on Amazon. Open Secret was founded by Ahana Gautam, an IITB & HBS alum, and Udit Kejriwal, an IIT-KGP & IIM-A alum. We are a team of passionate marketers, operators and strategists working towards building one of the most iconic challenger brands in the food category. We are backed by renowned entrepreneurs - Vijay Shekhar Sharma (Founder, Paytm), Rohit Bansal & Kunal Bahl (founders, Snapdeal), Vivek Gambhir (MD, Godrej Consumer Goods), and Matrix Partners (India's top VC firm).