Oyela.in

About Oyela.in

Oyela is a fast fashion brand for GenZs, bringing aspirational styles sourced globally at the best prices and high-quality fabric. We believe that the fashion aspirations of India's next Gen are higher than those of an average Indian citizen, and they have a keen eye for design. While they look for an affordable price point, they are not willing to compromise on quality for cheap products. At Oyela, we are trying to bridge that gap as Indian marketplaces like Myntra, Ajio, and others only offer mass-produced designs. With 100+ styles launched every month, we use data to understand what's trending globally. Depending on the demand, these styles are manufactured in our partner factories across Turkey, Bangladesh, China, and India to avoid overproduction.