Pepperfry

About Pepperfry

Pepperfry was launched in January 2012 and has since changed the way Indians shop for their homes. Co-founded by eBay colleagues Ambareesh Murty and Ashish Shah, Pepperfry has the support of marquee investors like Goldman Sachs, Norwest Venture Partners, Bertelsmann Investments, Zodius Capital, State Street Global Advisors, and Pidilite (the makers of Fevicol). Over the years, Pepperfry has built strong differentiation across various aspects of the furniture and home products value chain. Pepperfry is an inventory-lightly managed marketplace with high-margin private labels and its own factory-to-home big box supply chain. Pepperfry's unique omnichannel approach, category-leading top-of-mind brand recall, and a 50%+ share of the online category traffic have helped it become the starting point for furniture purchases in India.