Playbox

About Playbox

Playbox is part of the BMJ (Beharilal Madanlal Jaipuria) Group, a family business with over 100 years of legacy and trust. We are on a mission to help children think freely, explore their imagination, and create amazing things. Our toys are designed to let kids build and invent without limits—no rulebooks, no right or wrong answers. We believe that play is more than just fun; it's how kids learn to be creative, confident, and thoughtful. Whether they're dreaming up a rocket launcher or a bird saddle, we want children to feel the joy of discovering something new, entirely their own. At Playbox, we are here to inspire a generation of thinkers, dreamers, and doers who will shape a brighter future for all of us. Let's create a world where play leads the way!