Proof Of Performance Data Services Private Limited

About Proof Of Performance Data Services Private Limited

Proof of Performance Data Services (PoP) is an independent company with the largest database of assets across India for the OOH advertising industry supported by auditable, tamper-proof videos hosted on a cloud-based platform. We are a startup incubated at CIIE, IIM Ahmedabad & seed-funded by DST, Government of India. This translates into a wealth of information across more than 50,000 media assets, & this number continues to grow every month. We use, for the first time in India, a proprietary video analytics-based data mining capability that offers a powerful solution. Vehicle-mounted infrastructure is used to capture real-time videos of more than 12,000 km every month. A data mining and machine learning algorithm then extracts information from these videos and annotates data within the video as per the client's requirement. This data is then offered to brands, media owners, and agencies to help efficiently monitor and plan their spending in the OOH segment & deliver enhanced ROI.