Purplle

About Purplle

Founded in 2012, Purplle.com is one of India's largest e-beauty destinations with more than 7 million monthly active users. The beauty e-tailer has over 1000+ brands with nearly 50,000 products, available on its website and app. Purplle has successfully scaled its digital-first beauty brands like Purplle, Good Vibes, and NY Bae, amongst others. Good Vibes from this cohort has already become an INR 150 Cr brand and is one of the top 3 in the Naturals Skincare space on the app. Purplle has built a differentiated, highly personalized digital shopping experience for consumers through its app by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behavior. With over 800 employees and growing at more than 90% percent year-on-year, Purplle is well-positioned to be a leader in the burgeoning Indian e-beauty space.