Rare Ideas

About Rare Ideas

Rare Ideas is a hospitality brand strategy and consumer experience design house. We turn ideas into iconic F&B and hospitality brands, collaborating end to end with industry professionals to bring their vision to life. Being true F&B insiders, our team consists of food entrepreneurs and creative professionals building brands from an idea stage to brand milestones. We have been behind creating some of the most loved hospitality brands in the country. Our key expertise and offerings include conducting market research, ideating the brand concept, brand strategy and positioning, visual identity and design collaterals, conceptualizing and creating specialized menus, communication strategy as we as building IP's and brand campaigns.