Utsaha, IIM Indore

About Utsaha, IIM Indore

Utsaha is the biggest annual marketing fest of Central India conducted by the students of the Indian Institute of Management Indore. People who come to the fest enjoy themselves while playing games conducted by the student team. The fest uses concealed marketing survey techniques to take customer feedback about various products, companies, and services. The team works on gamification' of questionnaires to gauge preferences of customers in natural settings eliminating various biases, thereby providing authentic insights to the partner companies. In addition, client-custom projects are taken by the team to produce syndicate reports which provide an overview of the industry data. Our major clients include companies like Cadbury, Unilever, Vodafone, HSBC, Airtel, Sony, Dabur, Wipro, Tech Mahindra, Yellow Diamond, Pidilite, and many more.