WeRize

About WeRize

Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building India's largest financial services brand for the 500 million lower middle-income customers in 4000+ small cities (which we call 'India 4'). This customer segment has very little penetration of formal loans, insurance, or saving products, as existing financial service players see this segment as risky and non-profitable. We have created custom lending, insurance, and saving products that are tailor-made to serve the needs of Indian customers. To reach these customers at low CAC, we have built a proprietary tech-enabled offline-to-online social distribution channel where we have onboarded thousands of financially literate freelancers, such as LIC agents and junior financial sector employees, in 1000+ cities. Our fully automated social partner app is available in 6 Indian languages and helps us manage these partners remotely without any physical presence.