Whirlpool

About Whirlpool

Whirlpool entered India in the late 1980s as part of its global expansion strategy. It forayed into the market under a joint venture with the TVS group and established the first Whirlpool manufacturing facility in Pondicherry for the washing machine category. In 1995, Whirlpool acquired Kelvinator India Limited and marked an entry into the refrigerator market as well. The same year the company also saw the acquisition of major shares in the TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create, Whirlpool of India Limited. This expanded the company's portfolio in the Indian subcontinent to washing machines, refrigerators, microwave ovens, and air conditioners. Whirlpool of India Limited, headquartered in Gurgaon, is now one of the leading manufacturers and marketers of major home appliances in the country. The company owns three state-of-the-art manufacturing facilities in Faridabad, Pondicherry, and Pune.