1. Coordinate across all teams for the design, production, proofing, approvals, and delivery of email campaigns, web forms, and landing pages by required deadlines
2. Maintain consistency in digital marketing campaigns while following brand guidelines
3. Incorporate best practices into all emails, including but not limited to subject line creation, email design & content, calls to action, personalization, A/B testing, and automation rules
4. Elevate our promotional email programs by developing/writing, deploying, and measuring triggered email drip campaigns
5. Understand best practices for email opt-in and list cleaning to ensure high delivery rates
6. Develop customer segments and flows that target with personalized content
7. Overhaul existing flows based on your own strategy for growth while working with account managers
8. Work on the flawless execution of content emails, banners, on-site campaigns, QA content, linking, segmentation, etc.
9. Own the end-to-end management of all emails, on-site campaigns, and other retention programs - this includes strategy, campaign setup, content, reporting, and daily monitoring for growth
10. Work closely with cross-functional teams (design, tech, and marketing) to ensure timely deliveries of all creative assets are scheduled before deployment
11. Own and optimize SMS/MMS marketing as it relates to customer retention and engagement
We are a digital marketing agency. Our company expertise fulfills a brand's needs and develops a powerful strategy that maximizes profits and improves efficiency and productivity. We plan and execute marketing campaigns, determine the best online platform to invest in, and continually maintain the balance between marketing activities and results. Our expertise and passion lie in creative design and public relations v/s newer and more technical practices. We cover a broad range of industries and have the necessary skills to create ideas and assets and put them in more efficient ways. From web development and web design to SEO, social media, and content marketing, we work to deliver a functional design that not only looks great but also drives business growth.