We are looking for a self-driven and talented PPC executive to join our team. The candidate will be managing our client portfolio to help improve their search campaigns. The candidate should be able to contribute to business growth by implementing the skills from experience. Keep up with the latest industry updates. PPC executive is responsible for assisting the digital marketing manager in implementing Percoyo s client s overall communications and marketing plan focusing specifically on digital communications.
Key responsibilities:
1. Creating and handling PPC campaigns
2. Performing ongoing paid keyword research, expansion, and optimization
3. Providing recommendations and executing strategies for the keyword, opportunities, ad copy creation, campaign structuring, targeting
4. Ensuring PPC campaigns are up and optimized according to the brief and best practice guidelines
5. Monitoring and analyzing campaigns to meet revenue goals
6. Developing, understanding, and executing digital marketing strategies
7. Analyzing reports to develop insights and drive digital marketing content strategies
8. Working on lead generation
9. Handling a portfolio of accounts and taking end to end ownership
10. Executing A/B tests, collecting and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns
11. Collaborating with the sales and development teams to create converting landing pages to achieve the advertiser's delight
12. Keeping up-to-date with the latest industry trends
13. Generating weekly and monthly client reporting for all major metrics, goal tracking, revenue tracking, and other paid search initiatives
14. Assisting in managing social media channels (Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
15. Preparing weekly updates and reports to track the growth and success rates of campaigns
16. Ensuring proper messaging is being executed online
17. Identifying leaders and influencers (internal/external) and engaging them in brand activities
18. Assisting with website copywriting, proofing, and updating as needed
19. Working on keyword research and analysis & increase quality score
20. Generating weekly client reporting for all major metrics, goals tracking, revenue tracking, etc.
Percoyo Private Limited is a strategic digital consulting company based out of Bangalore, India. It was bootstrapped in the year 2010 by 5 friends with its initial name as Googolplex Corporation and later renamed Percoyo in the year 2015. As a strategic digital consulting company, it offers various services across five domains such as design, development, digital marketing, support, and consulting. Today, we are proud to work with some of the Fortune 500 companies and 200+ clients across the globe under various industry verticals. In 2016, our company was awarded 'Hot in Bangalore' by Owler out of 5100+ IT companies in Bangalore.
