1. Thoroughly understand the client s business strategy, goals, and KPIs
2. Gather data on consumer, competitor, and market conditions
3. Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client s business objectives
4. Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
5. Communicate with clients on all elements of the campaign, including planning, performance, and project status
6. Work on leveraging our real-time data dashboards and a plethora of reporting tools, communicating campaign performance to clients, and creating a clear road-map for the future
7. Analyze performance data and provide intelligent synthesis, interpretation, and appropriate action plans based on conclusions
8. Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
9. Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
10. Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
We are a digital marketing agency. Our company expertise fulfills a brand's needs and develops a powerful strategy that maximizes profits and improves efficiency and productivity. We plan and execute marketing campaigns, determine the best online platform to invest in, and continually maintain the balance between marketing activities and results. Our expertise and passion lie in creative design and public relations v/s newer and more technical practices. We cover a broad range of industries and have the necessary skills to create ideas and assets and put them in more efficient ways. From web development and web design to SEO, social media, and content marketing, we work to deliver a functional design that not only looks great but also drives business growth.
