1. Perform research on current benchmark trends and audience preferences
2. Design and implement social media strategy to align with business goals
3. Set specific objectives and report on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications
Trell is building India's largest lifestyle-community commerce platform for the next 500 million internet users. Our vision is to empower Indians to have a better lifestyle. Fondly referred to as the regional Pinterest for India powered by user-generated original content, we have built a highly engaged community of 17 million+ users who share new ideas, experiences, and product recommendations with each other in various Indian languages. It is currently present in 7 lifestyle categories - beauty, personal care, fashion, cooking, movies & web series reviews, gadgets, and travel.