Advertising (Media Buying/Planning) Internship

Selected intern's day-to-day responsibilities include:

1. Analyzing and researching the target audience's character, purchasing and media habits, maintaining contacts with media owners, ensuring statistics, circulation, and viewing figures are up to date
2. Advising the creative team and clients about the most effective media combination considering appropriate timings of media activities, based upon usage patterns and seasonal factors
3. Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy
4. Discussing advertising strategy with their clients, analyze and research the target audience's character, advise the creative team and clients about the most effective media combination, and present media proposals
5. Obtaining the best advertising rates, adjusting media schedules in response to the latest audience figures, managing budgets, and monitoring and updating clients on the effectiveness of campaigns

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