ASO Specialist Internship

Selected intern's day-to-day responsibilities include:

1. Keyword Research & Optimization: Conduct in-depth keyword research to identify high-impact search terms and phrases that drive organic traffic and improve rankings. Optimize app titles, descriptions, tags, and metadata accordingly.
2. App store listings: Manage and optimize app listings (e.g., app title, subtitle, description, screenshots, videos, and icon) to improve visibility, click-through rate (CTR), and conversion rate (CVR) on both the App Store and Google Play Store.
3. A/B testing: Plan and execute A/B tests for different elements of the app store listing, such as icons, screenshots, descriptions, and other creative assets, to identify the best-performing variations.
4. Performance analytics: Track and analyze app store performance metrics, including app ranking, download volume, and user engagement. Use data insights to continually refine and adjust ASO strategies.
5. Competitor analysis: Regularly analyze competitor apps and their ASO strategies. Identify trends and opportunities to enhance the app's visibility and performance.
6. App reviews & ratings management: Develop strategies to manage and improve app ratings and reviews, responding to user feedback and ensuring a positive app reputation.
7. Collaborate with cross-functional teams: Work closely with the marketing, product, and design teams to align ASO strategies with overall app launch and growth objectives.

Note:

1. Working days: Monday to Saturday.
2. Timings: 10 AM to 7 PM.
3. Work from the office: Monday, Wednesday, and Friday.
4. Work from home: Tuesday, Thursday, and Saturday.
5. Having a laptop is mandatory.

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