1. Researching consumer markets, monitoring market trends, and identifying potential areas in which to invest, based upon consumer needs, and spending habits
2. Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts, and imagery
3. Overseeing the production of TV adverts, newspaper, and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows, and liaising with art designers, copywriters, media buyers, and printers
4. Supervising the sign off of marketing literature and campaigns, liaising with legal, and compliance personnel, ensuring the designs, and messages meet the company brand, and regulatory guidelines
5. Monitoring product distribution and consumer reactions through focus groups, and market research
6. Coordinating the launch program to external customers as well as employees
Chilsag Entertainment Network is one of the leading media companies in India, active in all aspects of the entertainment industry and with a focus on film, education & theatre, and operating a diversified portfolio in the world of cinema & performing arts. In its history of 15 years, Chilsag Entertainment Network has produced four Hindi feature films, Fifteen short films, international tours, established a theatre laboratory, and a film production house. Chilsag Entertainment Network operates from offices in New Delhi, Mumbai, London, New Jersey, and the USA.