Brand Management - Tanishq Internship

Selected intern's day-to-day responsibilities include:

1. Own and push the bridal agenda with the category and retail team
2. Develop a robust consumer/category/competition understanding to craft a differentiated proposition for Tanishq across diversified consumer segments
3. Work closely with the agencies on the business plan for the year to co-develop the marketing plans for the category aligned with the business goals
4. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task
5. Implement the marketing calendar with rigor and finesse on the approved budget
6. Create the branding brief for each campaign developed by the team and execute with a network of partners (creative, digital, PR, CRM, media, research, retail, VM, and BTL teams internally and agencies externally) on the brand plan based on the annual operating calendar
7. Develop a deep market understanding, customer motivations, and category truths for different markets to develop campaigns for each market (winning in many Indias)
8. Create specific brand campaigns to take the brand narrative forward

2