The objective of BTL marketing is to generate leads through on-ground activities. We identify potential customer touchpoints at malls, supermarkets, gaming zones, toy stores, departmental stores, etc., and conduct our activity there. In this setup, BYJU S representatives will interact with parents to generate leads by convincing them to book a free home demo.
1. Representing BYJU S in on-ground BTL promotional events in malls, supermarkets, amusement parks, departmental stores, etc.
2. Interacting with customers/parents in such activities to generate leads by convincing them to book a free home demo
3. Managing operations of the BTL activity to make sure it runs smoothly
BYJU'S is India's largest ed-tech company and the creator of India's largest K12 learning app which offers highly adaptive, engaging, and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE, and GMAT. Today, BYJU'S has over 16 million downloads, 9 lakh annual paid subscriptions and sees the addition of 30,000 students every month. With an average time of 57 minutes being spent by a student on the app every day, the BYJU'S app is making learning enjoyable and effective. Renewal rates are as high as 85%. Launched in 2015, BYJU'S has become the most loved and preferred education app for students across age groups. Delivering a world-class learning experience, BYJU'S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content, and adaptive learning methodologies.
