The role would be crucial in driving our business growth and optimizing the value selling approach by managing end-to-end account-based marketing activities to engage the target B2B audience effectively. The ideal candidate will be responsible for crafting personalized sales scripts, and collaborating with internal subject-matter experts and prospect decision-makers.
1. Understand business consulting service segments, target audience, deal cycle, service USP, pain points
2. Identify news and triggers within identified target accounts or accounts who can be ideal customers
3. Utilize news and triggers to identify gaps that our business consulting services can solve
4. Collaborate closely with internal teams, including marketing, product specialists, and subject-matter experts, to ensure a cohesive approach to account targeting and engagement
5. Develop and execute a comprehensive ABM strategy to target these accounts, tailored to various business consulting services we offer
6. Build and maintain relationships with decision-makers and influencers within target accounts
7. Utilize a variety of channels and tactics, including personalized emails, tailored content, strategic events, and direct outreach, to engage with prospects effectively
8. Stay abreast of industry trends, competitive landscape, and emerging technologies to continuously refine ABM efforts
Welcome to Accropolix, your trusted partner for world-class B2B digital marketing, external communication, go-to-market strategies, and market business intelligence.
Headquartered in Singapore, with international sales representation and state-of-the-art delivery centers in Bengaluru and Kolkata, India, we pride ourselves on our global reach and local expertise.
