Selected intern's day-to-day responsibilities include creating a go-to-market (GTM) plan to reach out to the 25k corporates with meaningful content and engagement strategy.
Abstract: There are 1.48 million companies in India. Each of these has various gifting needs, including employee reward & recognition, trade partners, consumer schemes, welcome kits, etc. Their budgets for these vary from 2000 to 20000 and even more. For each of these gifting needs, there are multiple people involved in the decision-making process. These include CHROs, business heads as the main decision maker, marketing, procurement, purchase, brand managers, and the influencer and end users. There are multiple channels available to us to reach these influencers and decision-makers. Each customer segment has its own DM process depending upon the need.
Our gifting needs: Festival gifting, employee recognition, dealer schemes, and welcome gifts
Our customer segmentation: Platinum, gold, aggregators, gifting agency, loyalty services, government and PSUs, MSMEs, HNI, etc
Customer life cycle: Awareness, Intend, consideration, nurturing, sale, engagement, repurchase, referral
Currently, available channels of communication (not limited to): LinkedIn, Instagram, Facebook, Twitter, referrals, Google ad, email, cold calls, and website leads
Skill(s) required
English Proficiency (Spoken)English Proficiency (Written)MS-ExcelMS-PowerPointResearch and Analytics
Titan Company Limited is a well-known consumer goods company with the legacy of Tata Group. We have various business segments in the lifestyle segment like watches, accessories, eyewear, etc.