Consumer Behavior Analytics Internship

Selected intern's day-to-day responsibilities include:

1. Manage the collection of research data and assist with the development of methods and models to make recommendations about products and services to people who visit our website
2. Work closely with the marketing team to analyze potential markets and make recommendations based on previous campaigns
3. Mine data and analytics at the customer level to gain a better understanding of their usage behaviours, including impacts of current marketing strategies
4. Define, measure, and communicate key performance indicators for the consumer segment by analysing the collected data alongside the economic trends, and their impact on the consumer behaviour
5. Analyze marketing channels to drive ROI across channels
6. Create reports that allow us to monitor all campaign and social metrics as well as the impact on sales
7. Support the development of customer-centric business and loyalty marketing strategies and analysis
8. Provide actionable recommendations for opportunities that support business objectives identified through the ongoing program and customer measurement

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