1. Administer research questionnaire to customers in-store & collect data
2. Collate data and analysis to establish needed data
3. Compute wallet share of major categories by comparing purchase data with consumption data
4. Visit the relevant competition and identify key gaps to improve wallet share
STAR Bazaar, a TATA & TESCO ENTERPRISE, is a multi-format hypermarket chain present in Mumbai, Pune, Kolhapur, Aurangabad, and Bengaluru. We are also present in an express format known as Star Daily in Pune. Each of our 11 hypermarket stores is spread over a large area (40000 - 80000 sq.ft.) and offers the entire spectrum of product categories, ranging from fresh food, grocery, apparel, general merchandise, and consumer durables.
We provide a range of more than 30,000 items at great prices, showcased in a modern shopping environment and backed by the strong values of the Tata Group. We also offer a wide range of services and facilities to our customers such as express counters, free wheat grinding, a live bakery, free home delivery within a specified radius and for a minimum value, a modern shopping environment, serviced by friendly staff, and shopper friendly return policies, trial rooms, and alteration facilities.