1. Stay updated with current social media trends, emerging platforms, and viral content strategies to ensure the creation of relevant and engaging content. Collaborate with the creative team to brainstorm, plan, and produce original video content.
2. Write clear, compelling, and creative copy for social media posts, video scripts, and ad campaigns that align with the brand voice and objectives. Develop engaging captions, headlines, and descriptions that enhance the visual content and drive user interaction.
3. Assist in planning and executing on-location shoots, ensuring that all necessary equipment, props, and materials are prepared. Participate in ad shoots, helping to capture high-quality content that meets client expectations.
4. Collaborate with the social media team to schedule and post content across various platforms, ensuring timely and consistent updates.
5. Conduct research on industry trends, audience preferences, and competitor strategies to inform content creation and copywriting. Stay informed about changes in social media algorithms and best practices to maintain content effectiveness.
6. Work closely with designers, videographers, and other team members to ensure that all content aligns with the overall marketing strategy. Participate in team meetings and creative sessions to contribute ideas and receive feedback on your work.
We are a creative technology lab that creates revolutionary experiences using tried-and-true marketing techniques. A full-service marketing firm, Lantrn Marketing was created with the specific goal of assisting businesses in thriving in an environment that is becoming more and more complex.
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