1. Build and manage automated email flows targeted to specific customer segments
2. Develop posts for LinkedIn, Twitter, and the blog to showcase thought leadership
3. Manage ad campaigns on LinkedIn, Twitter, and Instagram
4. Market and host monthly 'XPERT Live' webinars led by experts on growth topics
5. Document success stories and work with the product team to simplify user journeys with our application
Xpert is a digital ad platform for new-age brands that sell online via their websites & marketplaces. We leverage transaction & interest data across users to help brands better target prospects via channels like email, WhatsApp & third-party apps (Hotstar, Spotify, Inshorts, etc.)
We're building an alternate ad ecosystem (outside of Google & Facebook), that is powered by data received from e-commerce merchants, e-comm enablers (logistics, payments) & content-based apps. Leveraging this data across sources, we build out unified customer profiles of users which are then targeted across new channels.
We work closely with brands, to help them structure their Ad content & optimize their campaigns across channels. In our endeavor to better educate our customers, we even run expert-led workshops around marketing and growth challenges via Zoom. Our founding team shares past experiences at Microsoft, Wharton, and Stanford & releases my ad.
