1. Work on strategic conceptualization and formulation of brand briefs/campaigns
2. Write concise, attention-grabbing, and hard-hitting copy and brainstorm visual and copy ideas with team members of the creative team
Skills & Requirements:
1. Well-read, well-traveled, and updated on social, political, fashion, entertainment, and other trends
2. In-depth knowledge and understanding of copywriting, with hands-on experience in writing everything from the boring side (articles, press releases, technical content, case studies) to the fun side (ad copies, web content, social media captions, blogs, vlogs, video scripts)
3. Creative/Out-of-the-box thinking
4. A good understanding of fashion & consumer brands/markets in India, current advertising trends, consumer behavior, and related sense of the markets to be able to offer solutions to clients
5. Know-how of how to think and execute social media, digital and mainline campaigns
6. A very strong interest in global fashion and fashion consumer trends (good to have)
7. Impeccable control over the English language (good to have)
8. NIFT/Equivalent fashion education will be preferred
ODN builds innovative content solutions for the world of e-commerce. Our 'all-in-one' content creation expertise is used by hundreds of websites and brands around the world to build millions of pro-quality articles' content every month. We started at the beginning of 2016 by managing shoots, cataloging, and marketing graphics of the designer-wear portal 'Exclusively.com'. It was the first time by a content company in India to weave a whole published content activity in one line of communication. In 2017, we served over 100 clients and till now we have delivered over 1 million catalogs and over 0.5 million edited images. We are one of the very few Myntra.com (biggest name in fashion e-com in India) approved studios in the country today. Besides, our key clients include names like Flipkart, TataCliq, Fossil, Pantaloons, Next, Lacoste, Satyapaul, and many more.
