1. Create content marketing campaigns to drive leads and subscribers use SEO best practices to generate traffic to our site
2. Produce various content types, including email, social media posts, blogs and white papers
3. Manage and promote our blog, and pitch articles to relevant third-party platforms
4. Edit content produced by other members of the team
5. Analyze content marketing metrics and makes changes as needed
6. Collaborate with other departments to create innovative content ideas
7. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
8. Set up and optimize company pages within each platform to increase the visibility of the company's social content
9. Moderate all user-generated content in line with the moderation policy for each community
10. Create editorial calendars and syndication schedules
Xpert is a digital ad platform for new-age brands that sell online via their websites & marketplaces. We leverage transaction & interest data across users to help brands better target prospects via channels like email, WhatsApp & third-party apps (Hotstar, Spotify, Inshorts, etc.)
We're building an alternate ad ecosystem (outside of Google & Facebook), that is powered by data received from e-commerce merchants, e-comm enablers (logistics, payments) & content-based apps. Leveraging this data across sources, we build out unified customer profiles of users which are then targeted across new channels.
We work closely with brands, to help them structure their Ad content & optimize their campaigns across channels. In our endeavor to better educate our customers, we even run expert-led workshops around marketing and growth challenges via Zoom. Our founding team shares past experiences at Microsoft, Wharton, and Stanford & releases my ad.
