1. Develop creative and innovative content strategies to effectively communicate the brand's message and values.
2. Write engaging and SEO-friendly blog posts, articles, product descriptions, and
3. social media content that align with the brand's tone and style.
4. Write compelling email newsletters, WhatsApp and SMS campaigns, ad copies,
5. promotional materials etc. for the marketing team to help boost revenues.
6. Collaborate closely with the marketing team to plan and execute content calendars, ensuring timely delivery of content that supports marketing initiatives and campaigns.
7. Craft compelling product narratives that highlight the features, benefits, and unique selling points of our merchandise.
8. Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
9. Optimize content for search engines and social media platforms to maximize reach, engagement, and conversion.
10. Monitor content performance and analyze key metrics to identify opportunities for improvement and optimization.
11. Collaborate with designers, photographers, and other team members to develop multimedia content such as videos, infographics, and visual storytelling elements.
LetsDressUp is India's fastest-growing fashion-tech company in India. We are India's most size-inclusive brand with sizes available in XS to 8XL across all styles. Our data-led customer-first approach has been the pillar of our success in achieving the growth and love of our users. We are an environment-conscious fashion brand working on zero dead inventory model.
LetsDressUp was selected as the top 12 start-ups in the SEA out of 1500 start-ups. We are honored to have been featured in the Hindustan Times, Economic Times, etc. We are backed by the biggest and most popular VCs in the country - Titan Capital and marquee angels.