Content Writing/Strategy Internship

Selected intern's day-to-day responsibilities include:

1. Helping in the process of creating plans/strategies based on an organization's goals and the needs of the desired audience
2. Assisting in the creation of consistent high-quality content that generates demand and attracts high-quality sign-ups and backlinks
3. Performing audit of our website and social media accounts, creating and updating a shared editorial calendar, researching for blog ideas, and generating content for our blog
4. Using storytelling and emotion to bring content to life and compelling the reader to share
5. Owning and executing the content and social calendar
6. Working with our marketing, design, and other cross functional teams to deliver on time
7. Optimizing content for different formats (SEO, SEM, social, blogs, infographics, etc.) for better consumption and readership
8. Conducting keyword research, backlink research, and using SEO guidelines to increase web traffic
9. Monitoring web traffic and engagement (e.g., conversions and bounce rates) and measuring content impact and reporting the metrics on an ongoing basis

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