1. Develop and manage digital marketing campaigns
2. Manage the organization s website
3. Drive website traffic and acquire leads
4. Measure site traffic, identify/evaluate new digital technologies, and optimize marketing campaigns, email marketing, social media, display & search advertising using web analytics tools
5. Work on SEO of the website pages
6. Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.
7. Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
8. Execute, monitor, and optimize inorganic paid campaigns on Google and social media
9. SEO, Analytics, SEM, PPC, Display Advertising, Content Marketing, Affiliate, Email, Influencer, and Social Media Optimization/Marketing
Skill(s) required
Digital MarketingEmail MarketingGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
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