1. Social media management:
a. Assist in planning, creating, and scheduling engaging content across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
b. Monitor social media channels, respond to comments/messages, and foster community engagement.
c. Stay updated on social media trends and recommend new strategies.
2. Digital advertising:
a. Support the team in creating and managing Google Ads, Facebook Ads, and Instagram Ads campaigns.
b. Conduct keyword research and audience targeting to optimize ad performance.
c. Track and analyze campaign metrics, providing insights and suggestions for improvement.
3. Content creation:
a. Create eye-catching visuals, graphics, and videos for social media posts and campaigns using tools like Canva or Adobe Creative Suite.
b. Write compelling captions, blog posts, and ad copy to align with brand messaging.
4. Analytics and reporting:
a. Monitor performance metrics on social media and ad campaigns.
b. Compile weekly/monthly reports with actionable insights to improve strategies.
