1. Work on the execution of all CRM marketing campaigns (notifications, emails, SMS)
2. Work on incorporating a keen sense of user segmentation and content-user experience
3. Support and gradually own campaign execution & measurement for all channels
4. Work on supporting in setting up & automating all key consumer lifecycle journeys across channels
5. Work on supporting in tracking campaign performance and optimizing the same
6. Work on curating multiple personalized creative contents based on audience segments and creating a detailed plan to test them across on PNs, SMS & email
7. Work on experimenting with new cohorts, messaging, and channels
8. Work collaboratively with multiple business and product stakeholders to drive impact
Skill(s) required
Digital MarketingEmail MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Search Engine Marketing (SEM)
REA India (previously known as Elara Technologies Private Limited) is a part of REA Group Limited of Australia (ASX: REA) (REA Group). It is the country's leading full-stack real estate technology platform that owns Housing.com, Makaan.com, and PropTiger.com.
In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specializing in property. It operates Australia's leading residential and commercial property websites, realestate.com.au and realcommercial.com.au, and owns leading portals in Hong Kong (squarefoot.com.hk) and China (myfun.com).
REA Group also holds a significant minority shareholding in Move, Inc., operator of realtor.com in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam, and Indonesia.
