Digital Marketing Internship

Location: Gurgaon (Hybrid or Remote options available)
Duration: 3-6 months (Flexible)
About Us:
Utsav Yoga is a thriving yoga community dedicated to promoting the holistic benefits of yoga and mindfulness. With our diverse range of yoga formats and commitment to wellness, we aim to make yoga accessible and impactful for everyone.
We are seeking a Digital Marketing Intern who is passionate about yoga and digital media. This role offers an exciting opportunity to contribute to our mission by creating and executing digital campaigns that inspire and engage.
Key Responsibilities:
Paid Advertising Campaigns:
Plan, execute, and monitor Google Ads campaigns to drive traffic, leads, and brand awareness.
Develop and manage creative advertising campaigns on platforms like Facebook, Instagram, and YouTube.
Creative Development:
Collaborate with the team to create compelling ad copies, visuals, and videos tailored for different platforms.
Experiment with new formats and innovative ideas to improve campaign performance.
Campaign Management:
Track and analyze campaign performance metrics to optimize ROI.
Conduct A/B testing on ads to identify what resonates best with the target audience.
Market Research & Strategy:
Research industry trends, competitor activities, and audience preferences to refine marketing strategies.
Assist in creating a long-term digital marketing roadmap for Utsav Yoga.
Tools & Platforms:
Use tools like Google Ads Manager, Facebook Ads Manager, and analytics platforms to monitor and report campaign performance.
Leverage AI tools for ad content generation and performance forecasting.
Requirements:
Passion for yoga and wellness, with a keen interest in digital media and marketing.
A degree (or pursuing) in Advertising, Marketing, or Digital Marketing from a reputed institute.
Hands-on experience managing small digital campaigns is a strong advantage.
Proficiency in using platforms like Google Ads, Facebook Ads, and analytics tools.
Creative thinking with strong attention to detail and communication skills.
Knowledge of audience segmentation, targeting, and ad optimization techniques.
What We Offer:
An opportunity to apply and refine your digital marketing skills in a purpose-driven environment.
Mentorship from experienced professionals in the yoga and digital marketing space.
Access to yoga classes and workshops as part of your internship.

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