Digital Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Running e-commerce campaigns on Facebook, Instagram, Google, and digital marketing programs across platforms, advertising, and native content formats
2. Making brand digitally discoverable with combined weaponry of campaign objective analysis, platform-wise strategy planning, campaign designing & optimization, and appropriate keyword selection
3. Working to deep-dive into consumer mapping and drive the optimal media mix by allocating budgets across performance platforms like Google, Social Media YouTube, programmatic buying platforms
4. Optimizing all digital assets and driving the generation of relevant traffic
5. Researching campaign issues, creating and executing action plans based on findings in order to effectively concentrate on ROI
6. Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
7. Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's
8. Optimizing campaigns across multiple channels to deliver the best return on investment
9. Working on critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google Tag Manager, Facebook Pixel, Tableau, Search Ad 360 etc to measure and analyzing the campaign impact and provide actionable insights

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