1. Creating educational content in the form of podcasts, blogs, emails, social media, etc. leveraging our expert sessions & knowledge base
2. Working closely with our clients to set up their digital campaigns, optimize the basis of their objectives & track results
3. Coordinating and managing our D2C growth program cohort, where founders join in as students to learn from top marketing experts
Xpert is a digital ad platform for new-age brands that sell online via their websites & marketplaces. We leverage transaction & interest data across users to help brands better target prospects via channels like email, WhatsApp & third-party apps (Hotstar, Spotify, Inshorts, etc.)
We're building an alternate ad ecosystem (outside of Google & Facebook), that is powered by data received from e-commerce merchants, e-comm enablers (logistics, payments) & content-based apps. Leveraging this data across sources, we build out unified customer profiles of users which are then targeted across new channels.
We work closely with brands, to help them structure their Ad content & optimize their campaigns across channels. In our endeavor to better educate our customers, we even run expert-led workshops around marketing and growth challenges via Zoom. Our founding team shares past experiences at Microsoft, Wharton, and Stanford & releases my ad.
