Digital Marketing Internship

Selected intern's day-to-day responsibilities include:
1. Basic understanding of PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.).
2. Support ongoing PPC campaigns by monitoring performance, identifying improvement areas, and implementing recommendations.
3. Learn to analyze campaign metrics like click-through rates (CTR), conversions, and ROI to generate actionable insights.
4. Conduct keyword research to identify effective terms for campaigns targeting the B2B sector and US audience.
5. Prepare detailed performance reports, presenting metrics and trends for review by senior marketing staff.
6. Work closely with cross-functional teams to align PPC efforts with broader marketing strategies and objectives.
Skills:
1. Basic understanding of digital marketing concepts and PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.).
2. Strong analytical skills with an aptitude for data-driven decision-making.
3. Excellent communication skills and attention to detail.
4. Proficiency in Microsoft Excel and familiarity with tools like Google Analytics is a plus.

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