1. Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
2. Conduct market research and analyze industry trends to identify new opportunities and stay ahead of the competition.
3. Manage and optimize various digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
4. Create and curate engaging content for our website, blog, social media platforms, and other digital channels.
5. Monitor and analyze campaign performance using data analytics tools, making data-driven decisions to optimize marketing efforts.
6. Collaborate with internal teams, such as design and development, to ensure consistent branding and messaging across all digital channels.
7. Stay up to date with the latest digital marketing trends, tools, and best practices.
Requirements:
1. Bachelor's degree in marketing, communications, or a related field.
2. In-depth knowledge of various digital marketing channels and tools.
3. Proficient in using analytics tools to track, measure, and analyze campaign performance.
4. Excellent organizational and time management abilities.
5. Creative thinking and problem-solving skills.
6. Ability to work independently and as part of a team.
7. Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) are a plus.
Skill(s) required
Digital MarketingEmail MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
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