1. Developing product messaging that differentiates new products and services from others in the market
2. Analyzing and reporting marketing KPIs to track impact, optimize, and improve our positioning in the open-source ecosystem, and with B2B customers
3. Working on being responsible for driving customer leads to our website through effective content and search marketing techniques
4. Working on completely owning all aspects of the website including design, content, and regular updates through effective content, and search marketing techniques
5. Using SaaS marketing technique and SEO (Google ranking, Quora, back-links, and blog, etc.) to increase brand visibility & achieve business objectives
6. Creating product content such as case studies, videos, website copy, and blog posts
7. Gaining insight into customer use of current products, untapped opportunities, and buyer personas
Skill(s) required
Digital MarketingEmail MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Search Engine Marketing (SEM)Social Media Marketing
COSGrid Networks provides one of the leading secure SD-WAN solutions transforming enterprise WAN. Founded by IIT/IIM alumni, we've been associated with many leading institutions such as the National Centre of Excellence (NCoE) for Cybersecurity Technology, NASSCOM, and JioGenNext. We combine in-depth research and deep expertise in networking & cybersecurity to build products that securely connect and defend enterprises, branch offices, remote working employees, cloud, etc. Our product RefleX-WAN is deployed by many enterprises and delivers superior customer experience across India and heading towards global deployments.