Executive Customer Retention Marketing (CRM) Internship in Mumbai at BookMyShow
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Executive Customer Retention Marketing (CRM)
Start Date
Starts immediatelyImmediately
6 Months
18000 /month
Apply By
30 Apr' 21
The hiring for this internship will be online and the company will provide work from home/ deferred joining till current COVID-19 situation improves
About BookMyShow
BookMyShow is a young organization where our workplace is an extension of our families back home. Mondays and Fridays have the same effect on us. We value positive vibes, honesty, a sense of judgment, empathy, integrity, and self-motivation. Our prime focus is to deliver our services with keeping our consumers in mind and we always strive to create an awesome experience for all our users.
About the internship
Selected intern's day-to-day responsibilities include:

1. Execute campaigns to enhance customer lifecycle customer value, through retention marketing initiatives
2. Liaise with CRM platforms and solution providers to ensure that campaign deliverable is achieved
3. Collaborate with product managers and business counterparts to get the retention marketing KPIs achieved month on month
4. Execute monthly weekly and daily CRM campaigns
5. Ensure that the reporting cadence with various platforms for retention campaigns is followed
6. Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc.
7. Collaborate with external stakeholders, including platforms, vendors, etc.
8. Work with the design and creative team to ensure that the campaigns are executed timely and achieve the brand KPIs
9. Execute multiple campaigns across email, app, and web notifications and SMS
10. Create data cohorts and use insight mining to execute campaigns and bring effective and efficient results
11. Execute email marketing and app re-engagement campaigns
12. Create campaign reports with attribution tracking and campaign deliveries
13. Work on agency and experience execution of CRM and retention marketing campaigns
Skill(s) required
Email Marketing
Learn these skills on Internshala Trainings
Who can apply

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. can start the internship between 13th Apr'21 and 18th May'21

3. are available for duration of 6 months

4. are from Mumbai and neighboring cities

5. have relevant skills and interests

* Women wanting to start/restart their career can also apply.

Other requirements

1. Must have one to four years of experience as a CRM professional

2. Must know email marketing (Kenscio, Mail chimp, etc.), app and web re-engagements platforms, including CleverTap, Web Engage, etc.

Certificate Letter of recommendation Flexible work hours 5 days a week
Additional Information

PPO offered based on the internship performance

Number of openings

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