1. Identify the right demand generation model for each sub-channel type for Crunchiez 10 & 20 SKUs - open format, closed format (Key & Others) & WS.
2. Identify levers for engagement for Trade & Team. Develop a loyalty program for the brand (Crunchiez).
3. Day-to-day execution of assigned geographies. Distribution target tracking at the DSR level - identify key challenges and solve them.
Marico (BSE: 531642, NSE: "MARICO") is one of India's leading consumer products companies, in the global beauty and wellness space. In FY 2022-23, Marico recorded a turnover of about USD 1.2 billion through its products sold in India and chosen markets in Asia and Africa. Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements and Beardo. The international consumer products portfolio contributes to about 23% of the Group's revenue, with brands like Parachute, Parachute Advansed, HairCode, Fianc e, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Purit de Pr vence, liv, Thuan Phat and Isoplus.
