Influencer Marketing Data Analytics Internship

Selected intern's day-to-day responsibilities include:

1. Collaborate with influencers on Instagram and YouTube to create content
2. Work on interfacing with one of the leading brands in the country to drive their influencer marketing initiatives
3. Gather and organize data from various sources, including social media platforms, analytics tools, and internal databases
4. Conduct an in-depth analysis of influencer marketing campaigns to identify trends, patterns, and key performance indicators (KPIs)
5. Utilize statistical methods and data visualization tools to interpret and present findings effectively
6. Assess the success of influencer marketing initiatives by evaluating reach, engagement, conversion rates, and other relevant metrics
7. Collaborate with cross-functional teams to understand campaign objectives and align data analysis with overarching goals
8. Monitor and analyze competitor influencer marketing strategies to identify industry trends and opportunities for improvement
9. Work closely with the marketing team to integrate data-driven insights into influencer strategy planning

Requirements:

1. Understanding and experience in data science, business analytics, marketing analytics, or a related field
2. Strong analytical and problem-solving skills, with a keen attention to detail
3. Familiarity with data analysis tools such as Excel, Python, R, Power Bi, or similar
4. Understanding of social media platforms and influencer marketing trends
5. Excellent communication and presentation skills

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